MARKETING PERSONALIZATION SERVICES

MARKETING PERSONALIZATION SERVICES

Marketing personalization, when done right, can lead to better business outcomes such as increased conversions and more lifetime customers. Engine Room uses customer experience management platforms like Sitecore, Optimizely, Acquia, and Redpoint to improve lead conversion rates, boost site engagement, and increase the efficiency of your marketing efforts. Marketing personalization comes in many forms, from geo-location targeting to recommended product categories based on browsing behavior to personalized chatbots and custom video messages.

Most digital technology partners don’t take marketing personalization seriously enough, but at Engine Room, we realize just how crucial it is to your company’s overall success. At the same time, we understand that it’s important not to go overboard when you’re personalizing your customer’s experiences. We can help you implement Customer Experience Management platforms (CEMs) like Sitecore or Acquia to capture customer data at every touchpoint and leverage it in your overall marketing strategy.

MARKETING PERSONALIZATION SERVICES IN ACTION

CASE STUDY

Problem:
A retail brand was looking to add user-based personalizations across its site.
Solution:
In just two weeks, Engine Room was able to integrate an intuitive customer data platform (CDP) so that each visitor to the site received personalized marketing messages based on their previous history with the company. The brand has experienced a 50% increase in customer conversions since the implementation of these marketing personalization services.

Want to learn more about how Engine Room helped this retail brand personalize its marketing?

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